01. The Brief
When we talk about businesses that were unknown to most of us a few years ago and that are now part of our everyday life, we talk about Netflix, now what if you are also a fan of the British Royal Family and want a Netflix for that ?
True Royalty is an SVOD brand specialising in curated and created content that focuses on the British Royal Family.
We were tasked with designing and delivering the website that can be found at trueroyalty.tv, the site will be the first interaction that users will have with the True Royalty brand, it will contain shortened clips of the content available within the webapp and native applications.
The site’s purpose is to draw people into the brand, encourage them to view video clips, and convert them into subscribers.